best customer service possibly, no excuses.

Jenny Spring has over 20 years of sales and business growth experience. For the past 9 years she has run her own successful Australian indie design accessory business (bragbags australia), selling custom corporate products, wholesaling to shops and direct through her website (www.bragbags.com.au)

1. What was the biggest turning point in your business and what brought it on?

I’ve been considering launching a customer engagement and coaching business for several years. I had been running my own handbag and accessory design business, and I couldn’t find the kind of resources that could cut through the chatter, and give me exactly what I needed to grow my business.

I asked other similar businesses to mine, and built my sales Boot Camps and Crunch sessions based on what small businesses told me they needed. Information they could use immediately in their business. Practical ideas that would have an immediate and positive impact on their revenues.

2. What has been your biggest learning experience running your business?

Making sure that I identify my profile audience carefully, then listen even more carefully to what they want.

What’s the best advice you ever got for your business?

“When you look back on your life, you‘ll regret the things you didn’t do more than the ones you did.

So I just DO IT. Like Nike!

And if I don’t do it well, I listen to what my customer’s say, and I do it better next time, with their guidance.

4. What do you think is the biggest change that Business Owners will need to adapt to over the next 2
years?

They’ve got to know who their customer is, how to find them, and how to learn from them. They’ve got to treat them with the respect they deserve (regardless of whether it is earned).

They have to give them the best customer service possibly, no excuses. None!

5. What piece of technology or app can you not live without every day to make your business more efficient?

Facebook. Hands down!

6. What business strategies are you focusing on to grow your business over the next year?

I’m really focussed on Social Media platforms, and how to engage my customers through Facebook, Pinterest, Website and Blog. My main focus is to build a killer customer email list, so I’m building free content, good stuff, that will keep them coming back for more. They deserve it.

7. One thing you want NSW Government to change to help small business grow?

Invest in training so they can learn best practices and keep up to date with new technologies.

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