You are invited to attend WE WIN, a celebration of International Women’s Day presented by Women as Entrepreneurs (WomenAsEntrepreneurs.com.au).

This is an awareness event – a celebration of successes of women with a focus on enabling change for women as entrepreneurs, both here and in the third world. Profit will go towards empowering women living in poverty in developing countries.

We would like to extend our offer to you to join us for drinks and light refreshments for our event. Both the ladies and the gentlemen are welcome to attend WE WIN, so feel free to bring your partner along!

In addition to the generosity of the speakers, our sponsors have arranged to put together a gift bag for all attendees to ensure that they can take a little bit of the WE WIN event home with them.

 Tickets at http://we-win-sydney-08-03-2012.eventbrite.com/

MC: Angela Vithoulkas – CEO VIVO Cafe Group / CEO Eagle Waves Radio (@AngBizMix)

KEYNOTE SPEAKERS

1) Orsi Parkanyi – Women As Entrepreneurs

2) Hannah Schwartz – Ninefold

3) Maria Padisetti – Digital Armour and RedHands non-profit  Topic: empowerment of women entrepreneurs in developing countries.

PANEL DISCUSSION

1) Catriona Pollard – CP Communications and Social Media Women (@CatrionaPollard)

2) Kim McGuinness – Network Central and The Businesswomen’s Breakfast Series (@kimmcguinness)

3) Nicole Kersh – 4Cabling (@4Cabling)

4) Lisa Messenger – The Messenger Group (@LisaMessenger)

Twitter handle: @We_Sydney / event Twitter# is #WE_WIN 

Note that $10 flat rate evening parking is available on Kent street from 5pm.

Tickets at http://we-win-sydney-08-03-2012.eventbrite.com/

Looking forward to seeing you there!

Orsi Parkanyi

Women As Entrepreneurs

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1. BREAKING NEWS: Top 5 Success Strategies for Women in Business in 2012

Article source: http://pressidols.com/2012/02/we-win-women-empowering-women-in-need/?utm_source=rss&utm_medium=rss&utm_campaign=we-win-women-empowering-women-in-need

This government wants to make you fat

The hypocritical government you vote for has no real plans to make this nation safer, fitter and healthier.

If you vote for me I would implement real changes to give you every opportunity to be healthy.

I am not sure if our political parties are hypocrites or just plain ignorant. They continue spend millions of dollars on ideas, platforms and institutions that will not get the overweight individual person into action. Building a website on weight loss, offering a phone number for a chat and activating lobbyists will not reduce the obesity in this nation.

Your government’s actions are just pure rhetoric, media spins and blatant short term action to get media attention. Who are they kidding? This nation deserves better from its government.

Here are 5 ways the Government can truly take action on getting people into shape, and I will not overspend on the budget.

1. Make it cheaper to play sport and be a part of a club.
2. Make gym membership, sports clubs and sporting equipment tax deductible
3. Make driving to work bloody expensive.
4. Make it illegal to have children if you are too fat
5. Make vegetables and fruit extremely cheap, by over taxing fat food!

We need to hurt people where it counts and reward them for being active.

Forking out $400 to play a sport each new season is ridiculous. Especially when you are parents with a family with active kids. When need to ensure sporting clubs get sufficient local government support and reduce the cost of insurance on clubs. We are willing to put up government officials in five star hotels but we will not make sport accessible for our children and parents.

I think $500 worth of sporting equipment a year should be tax deductible. Our government makes Christmas parties and staff drinks tax deductible. They want you to get drunk and over eat, but your health is your cost. Give people the incentive to buy a good pair of runners, start a gym membership or buy a new cricket bat, but still not enough that its for free.

It should feel like you are getting paid to cycle or walk to work that’s how good the reward must be. We must incentivize our nation to be active before and after work. Even when you catch public transport you always end up walking a bit. I want those driving to work to pay those who are exercising on their way to work. This will also reduce numbers on the road, reduce road erosion and help to towards reducing green house emissions

We need to get serious about breeding a nation of health people. If you are extremely over weight your children are only more than likely to be a burden on the national health. We want to encourage people to get fit before they have kids and stay fit for their kids.

It’s cheaper to eat Fast Food than eat fresh fruit and vegetables.

A government website and call line is a joke; when we make it expensive and difficult to buy good quality fruit and vegetables to eat. Independent fruit and veg stores are being squeezed out by mass producing hormone filled product at the big 2 centres. Your government must tax fast food, junk food and sweats to supplement the price of fruit and veg.

Having a big salad should be half the price of ordering a big mac!

Incentivising people to eat right and exercise will reduce the cost on the health sector, stimulate the health food industry, reduce carbon emissions and reduce the cost of maintain roads.

If your member of government is not willing to address this issue in a meaningful way that will actually activate people to live a healthier life, vote for me I will.

How do you believe the government can reward you for being fit?

Press Idols will welcome Liam Phillips, Breaking News Editor at The Sydney Morning Herald to our event Pitch to Media on April 4th – Learn How Your Business Can Be Breaking News!

If you want to pitch your business or just attend to learn how to pitch your business to the media, than you better book early at

A little about Liam Phillips

Liam Phillips began his media career as a cadet on the Kalgoorlie Miner regional newspaper in Western Australia. During his cadet year he won the Best Regional News Story award at the WA Media Awards and Best News Story at the WA Country Press Association awards for uncovering corruption at a regional Aboriginal health service.

He then transferred to The West Australian newspaper in Perth, where he worked as a general news and features reporter and sections editor. In this time he won the AH Kornweibel Arts Prize and Tourism Prize for feature writing at the WA Media Awards.

Liam then moved to London where he worked as an online producer for The Evening Standard and as deputy travel editor for The Daily Mail.

He returned to Perth to take up a position as deputy online editor to help re-launch the website of The West Australian.

Following this successful launch, he moved to Fairfax Media to help launch the company’s first foray into Western Australia with the establishment of its new online-only newsroom – WAtoday.com.au. He spent three and a half years as Chief of Staff and News Editor, helping establish WAtoday as the first new media brand in WA for more than 25 years.

He then moved to Sydney to take up a position as Breaking News Editor for the Sydney Morning Herald.

Discover what Liam looks for in a press release, which press release catch his attention and how you can write a press release that will get media coverage at PITCH TO MEDIA on April 4th from 6pm at The City Hotel, click here

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Related posts:

1. How to pitch your press release to Sydney Morning Hearld
2. Media Panel #1 is Carolyn Barry, Online Editor
3. BREAKING NEWS: Top 5 Success Strategies for Women in Business in 2012
4. Meet NINE to FIVE Magazine Editor to feature your business

Article source: http://pressidols.com/2012/02/breaking-news/?utm_source=rss&utm_medium=rss&utm_campaign=breaking-news

I am looking for FOUR Sydney Small Business that want their Business WEBSITE reviewed by a leading web developer for FREE as part of Website Idols – tell us in 25 words or less how a successful website can change your life business, plus leave a link to your website.

Four Entries picked on Monday 20th at 5pm.

SO ENTER NOW at Website Idols Facebook Fan Page

**No automated computer report with a Sales Call… this is a full report by a real person who builds successful websites everyday!

Article source: http://websiteidols.com/2012/02/16/free-website-review/?utm_source=rss&utm_medium=rss&utm_campaign=free-website-review

Carolyn Barry will be on our Media Panel at Pitch to Media on April 4th

Carolyn Barry covers all things digital as the online editor of Australian Geographic. She began her journalism career as a science writer in the US, working in Colorado and Washington DC.

Her work has appeared across newspapers and magazines in the US, including the Denver Post, National Geographic News, Natural Solutions magazine and Science News. After returning to Australia, she joined environment publication, G Magazine, where she worked her way up to editor.

Since 2005, she has taken a keen interest in all things digital, upskilling and

keeping on top of emerging online trends and technologies.

Are you a technology startup? Would you like to get more press coverage for your digital business?

• Learn how to write the prefect press release from the media
• Understand what attracts the interest of journalists
• You have the opportunity to ask questions
• Watch and learn businesses pitch their media release to the media
• Meet and connect with the Media Panel on the night

Join Carolyn and 3 other media players at Pitch to Media on April 4th from 6pm at The City Hotel, Sydney.

BOOK NOW

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Article source: http://pressidols.com/2012/02/carolyn-barry-online-editor/?utm_source=rss&utm_medium=rss&utm_campaign=carolyn-barry-online-editor

Do You Want To Add that Indefinable EDGE to Your Brand; that places it foremost in your buyer’s mind?

Having successfully built a global fashion brand, that has gained international media exposure and an ever growing global clientele, showcased at Fashion Weeks in Australia Shanghai launched in Europe; Kanchi^® launched the Online Luxury Lifestyle Magazine that is internationally sought after as a powerful global branding platform.

With Readers Clients that include key decision makers of the world’s Most Luxurious Brands, Tourism Boards, Expatriates, International Media Publicists, Buyers in Department Stores Boutiques around the world.

The Kanchi^® Magazine has become a niche global phenomenon; that is indulged in each month by the Global Elite.

Now this expertise is Yours to tap into and apply to your business and brand.

Add that indefinable EDGE to Your Business; that places it foremost in your buyer’s mind.

You DO NOT have to have a luxury brand; to create a Sought After Edge to it!

How to make Your Business into a Sought After Brand with an Enviable Luxury Edge  

Learn the Secrets employed by international Luxury Brands, to make your business; into a sought after brand with an enviable luxury edge.

Adding an Edge to your brand

The Kanchi^® Magazine; offers brands secret insight into creating a covetable Niche Persona around your brand.

Bridge the Gap between where Your Brand is Today and where you would like it to be.

You may run a business that sells product or a service; whatever type of brand it maybe, you can still make it desirable to the person who buys your products or service.

Add that indefinable EDGE to Your Business; that places it foremost in your buyer’s mind.

So your buyer is more likely to choose Your Brand over another.

What does the Add a Luxury Edge consultation offer? 

The Kanchi® Magazine Consultation is an hour of your time that will give you a sneak peek into the world of global branding.

The consultation offers an Interactive platform for you to learn about Branding and its Power in driving your business.

Discover why Consistent branding is crucial for your business.

PLUSas a Bonus you also receive Access to amazing special offers for global coverage of your business within the Magazine in Full Page Double Page Spreads!

PLUS Access to continued Branding services; so you can Learn the Secrets Successfully used by international Luxury Brands, to make Your Business; into a sought after brand with an enviable luxury edge.

When: Thursdays

Time: 10.00 am-11.30am

AT:Sydney CBD

Investment:$299

(please note: booking into this consultation does NOT guarantee placement in the Magazine)

Article source: http://kanchimagazinebranding-rss.eventbrite.com

Inner West Courier Journalist, Rashell Habib, is always looking for great stories to feature in print and online to a readership of almost 200,000.

Rashell shares her tips to getting more press coverage for your business.

Q1: What makes you take notice of a good media release?

As with a story, a media release has my attention with the heading and introduction. If it is not relevant or interesting enough for my readers within the first few seconds of reading it, then it is a dud.

Q2: How would you like Small Businesses to write a press release?

First and foremost, know the publication and what is relevant to it. There is no point pitching a business that does not have relevance to the publication. Also journalists will not pick up a story unless there is actually a story in there. We are not there to sell your business; we are there to inform the reader.

Q3: During your time as journalist, what is the best press pitch you have seen?

There is no single one that stands out, there are the ones that get sent with big fanfare, such as bottles of vodka etc but free gifts won’t make any (good) journalist take notice. It is the story, the facts and what you business has to offer readers.

Q4: What is your pet hate about people submitting press releases?

Arrogance. If you don’t hear back from the journalist, call them, follow up but do not take offence and become narky if your story is not picked up. That way you burn your bridges with the publication and its sister publications for good. Also long winded releases, keep it simple. Use fact boxes; make sure your facts are accurate.

Q5: What’s your TOP 3 tips for small businesses looking to get media coverage for their business through your media outlet?

Keep your pitch quick and simple, use dot points if need be.
Know the publication, research it’s demographics.
Here is my biggest tip: Read the journalists’ stories before you pitch to them, have a feel of what interests them, what they write about and cater your release to that.

Q6: How can people follow you?

I am on twitter at @rashellha

Come meet Rashell and the panel of media at Pitch to Media, CLICK HERE

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Article source: http://pressidols.com/2012/01/pressrelease/?utm_source=rss&utm_medium=rss&utm_campaign=pressrelease

Dynamic Business Editor, Jen Bishop, will be sharing her expert advice on how business’s can get more media and press exposure to build their business in 2012.

Jen is the publisher at Loyalty Media and editor of Dynamic Business, Australia’s largest circulating small business magazine. If it’s to do with small business or social media, this Pom will probably like it.

Her journalistic career in the UK spans more than a decade in newspapers and magazines and has been as diverse as interviewing celebrities to reporting on the 2005 London bombings. Jen’s blog will profile a day in the life of an editor, including notes from the many events she gets invited to and the inspirational entrepreneurs she enjoys interviewing.

Meet and present your business press release and story to Jen Bishop at PITCH TO MEDIA on 1st Feb, 2012

dynamicbusiness.com.au is an online resource dedicated to providing entrepreneurs and small to medium business with the latest information, how-to guides, blogs, news, tips and advice on how to start, manage and grow a business.

With a dedicated panel of industry experts on hand to answer any business related questions, along with a team of expert bloggers, dynamicbusiness.com.au helps business owners stay ahead of the competition and abreast of all the latest trends.

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Article source: http://pressidols.com/2012/01/dynamic-business-jen-bishop/?utm_source=rss&utm_medium=rss&utm_campaign=dynamic-business-jen-bishop

NINE to FIVE Editor, Matt Young, will feature on the Pitch to Media Panel on 1st February, 2012

You have the opportunity to present your business press release and story to him live at Pitch to Media. A unique opportunity to showcase your business to the media and potentially get media coverage.

Meet Matt Young from NINE to FIVE.

At just 25, Matt Young has covered nearly every journalistic round possible before settling into his current role as Online Editor at NinetoFive.com.au. In between keeping Sydney up to date with the latest and greatest events, he’s also at the forefront of men’s fashion as DNA Magazine’s Fashion Correspondent. In between this, Matt attends and covers the cities latest and greatest launches for his blog, Champagne Diaries.

Matt worked with NinetoFive before the decision to cease publication in March 2011 and took the role of Online Editor after working as a Features Journalist on the title, but has been working for News Limited for the last four years.

What would a feature story in Nine to Five Magazine do for your Business?

Now you can pitch your business directly to Matt Young, Editor of Nine to Five Magazine, at Pitch to Media.

Learn from Matt Young years of experience on how you can get more media Coverage with Sydney’s leading magazine.

In a rare interview with Matt, he shares his best tips on how Sydney Small Businesses can get more media coverage from their press releases.

Q1: What makes you take notice of a good media release?

Relevance to my publications, the type of brands that are involved, and most importantly, a good subject heading! I won’t read a press release unless the subject heading tweaks my interest. I wish I had time to read every one, but unfortunately that’s not the case.

Q2: How would you like Small Businesses to write a press release?

Spelling and grammar are extremely important. I find the problem most small businesses suffer with is the fact that they are too plug heavy about themselves. While the business is obviously important, it’s more important for us to find out how the release benefits our readers, not the business. Lastly, the structure of a release is important. You have very little time to tweak our interest so the more cleaner and structured the copy, the better!

Q3: During your time as journalist, what is the best press pitch you have seen?

I’ve been delivered all kinds of wacky things with a press release in order to gain some attention, from a giant inflatable thong, to all kinds of foods, to a pair of $700 sunglasses! If you’re going to go down this route, make sure your press pack stands out. Cheap and tacky gets you nowhere.

Q4: What is your pet hate about people submitting press releases?

Make sure you have an understanding of the publication and contact that you’re sending your release to. The amount of times I’ve had people hounding me for editorial when they really have no idea about my demographic is ridiculous. It doesn’t help for contact building when the business shows no interest in getting to know your publication.

Q5: What’s your TOP 3 tips for small businesses looking to get media coverage for their business through your media outlet?

1: Build media contacts. You’re more likely to have editorial success if you build a good relationship with your contacts.
2: Be smart about the way you plug your business. The more advertorial it looks, the less reputable you become.
3: Make your release interesting and relevant. Give us something to talk about!

Q6: How can people follow you?

You can follow me on Twitter @ the_mattyoung
Or @ninetofivemag
Or @DNAMagazine
Or follow NinetoFive on Facebook

Meet and learn from Matt Young at Pitch to Media hosted by Press idols, tickets from $20

If you want Press Coverage in NINE to FIVE and other Media outlets, make sure you attend PITCH TO MEDIA

NINETOFIVE is a valuable source of online information for Sydneysiders who live, work, or play in Sydney’s
central business district. We arm Sydney’s professional women with information and advice on career, food,
shopping, travel, health, beauty and entertainment.

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Article source: http://pressidols.com/2012/01/ninetofive-editor/?utm_source=rss&utm_medium=rss&utm_campaign=ninetofive-editor

If you consider yourself a socialite that knows the local nightlife scene and can have people that VIP night out experience, then you can become a paid socialite today at http://www.nightoutwithasocialite.com

Follow the instructions in the video to start your journey to getting paid to showcase your cities best Nightlife

The way it works:

• People register their desire to Become a Socialite online
• You must agree to all the terms and conditions for being a socialite.
• They must complete the forms sent to them and return the forms via email
• They must be interviewed over Skype/phone
• Selected socialites will be approved and given access to the site to upload experiences
• As a Socialite you set the experience details, the price, dates, starting location and what’s include or not included.
• We are focused on individual/business travellers, so set your price for one person tours
• You will be informed of all your booking via email.
• Clients have the opportunity to rate you at the end of the experience.
• You are paid 4 days after the experience to protect the interest of the client.
• You are paid 80% of the retail price via paypal, the 20% is the commission fee

What does this means for people booking the VIP Night Out Experience

• They have an accredited local socialite
• They are ensured a fun and safe night out
• They have peace of mind when visiting a new city
• They will visit the best nightlife venues in cities around the world
• They can attend A-List Events normally not available to the general public
• Money back guarantee if experience does not happen

Become a Socialite today if you have what it takes to deliver a VIP Nightlife Experience.

CLICK ON BECOME A SOCIALITE

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Article source: http://www.nightoutwithasocialite.com/blog/become-a-socialite?utm_source=rss&utm_medium=rss&utm_campaign=become-a-socialite