HOW TO START YOUR OWN TV SHOW
After a week of streaming live business shows for free for September Small Business Month with Sydney’s leading business experts, I thought I would share my learning’s from this experience
Google Hangouts on Air (HOA) is different from just hangouts; HOA stream live onto YouTube and you can embed it into your website. When you end the broadcast your shows are saved on your YouTube Channel within 10min. To launch a HOA you will need to have over 1000 YouTube subscribers, see Sydney Business Month Channel.
In the past week I have hosted and co-ordinated over 30 shows for the small business community to learn and engage with key experts. The idea was to reach a larger audience without the cost and restrictions of venues and set dates. People can watch it live or at a convenient time online, and you don’t have to be Sydney based.
So what makes Google Hangouts On Air different from venues/webinars and how would I recommend you do to make them work for you:
1. See it like a TV Show
While you can screenshare Powerpoint slides, it really defeats the purpose of the TV Style Channel. I recommend you make it an informal TV style discussion, with a 30/70 ratio with your expert speaking for 70% of the time and a host asking quality questions for 30%.
Start shows with the same introduction lines, introduce yourself and your guests and ask questions. Remember hosts are there to extract the knowledge not be the knowledge.
2. Only use PowerPoint slides if absolutely necessary, your face is always better.
People respond better to watching people talk, interact and engage, they want to see emotion. People respond better to people getting passionate about a topic they are in love with rather than PowerPoint slides that might be factual but don’t resonate with people.
3. Make sure you are visually appealing; lighting is good and sound working
This is so important; people need to be able to see you in good lighting and with quality sound.
Google gives these tips for looking good online that I agree with;
You want to avoid backlighting, Try to have an interesting background behind you. A plain white wall is really boring. But a big living room can look really great. Just clean your kitchen first. Try to get the camera positioned at eye level or even pointing slightly down at you. If you’re using a laptop, you’ll want to put it on a box or some books. It’ll look much better.
4. Speaker feedback is so uncool.
If you don’t have an external HD Camera setup, then you need headphones (and I am referring to quality headphones not your iPhone earphones.) Headphones prevent double sound from your mic picking up your speaker sound. Trust me its annoying and makes people search for another show quickly. Get a HD external camera from Logitech or a good set of headphones. MORE TIPS
5. You don’t have to be a Techy, so relax.
Just make sure you signup to Google+, then all you have to do is click on a link you get from the how host (person who started the hang on air). Then all you have to do is chat about a topic you are passionate about. The biggest challenge to Sydney Business Month Show program has been non techy coaches and trainers concerned about getting on the show.
6. One at a time
Ask a question, wait for a response, and then ask another question. Try avoid speaking at the same time. While it’s like a TV show you lose that effect of people reading each other while in conversation. There is lag time so make sure you have full sentences and end sweetly to have a flowing conversation.
7. Be willing to share good content, hosts are happy to give you a solid plug at the end
Nobody loves a big sell and it’s so easy for people to flick to another show if you start selling, so share good information and make people want to know more about you rather than selling yourself.
8. Smile, talk to your camera and have fun, back yourself with your content (we do!)
People are connected to people with a big smile, just ask Larry Emdur from Channel 7. If you smile, have fun ad engage in the topic people will stay on the show. Remember to speak and look at your camera, not at your screen.
9. Search YouTube to watch How To Video’s if you are still nervous and unsure
Lots of people have posted information about how to start a hangout, just search “how to Google hang out”.
10. How to promote your Show
I schedule social media updates on twitter, Facebook and LinkedIn (#SydneyBizMonth & #SmallBizTV) with show program and when shows go on air every day.
All shows are streamed LIVE on our website (you need to embed each show) and on our YouTube Channel, I share the YouTube and my website link.
Share your saved YouTube Shows on your blog, in LinkedIn Groups, Pinterest, Stumbleupon and encourage your guests to share with their friends.
Keep your shows under 60min, maybe closer to 15min to 30min so each show can be saved as YouTube clips.
You want to get your channel to being the #1 Channel in your category and location.
11. Think Sydney Business Month TV Show concept is supper cool
Yes it is, we thank you for agreeing. So why not get involved. We are looking for speakers/experts, show hosts and business partners to get involved.
We want to share the best advice for Business Owners and Entrepreneurs to grow their business from experts in their field.
12. What next for YouTube
I think YouTube will take a lot of great features from Webinars but differentiate by being more of a live streaming TV Show platform.
A lot more integration is required between Google+ fan pages, YouTube channels and the events section. I would also like to see greater scope with the social chat room. A lot more in show options will become available as plugins get built and more users start to use the platform.
Hangouts on Air are being used buy News Reporters in numerous ways (READ MORE HERE), I would be interested to here how you are using HOA.
Its to early to discuss the YouTube Analytic data being generated from people watching the shows; as seen in your YouTube dashboard. It outlines number of people watching your show, who and where they come from, how long they watch it for and which shows get the best traction. It’s still early days for our shows, so this is something I would be interested in discussing at the end of the month.
Initially the data would suggest people only have a 8min to 15min attention span when watching our 45min video’s. This is something we will need to further review at the end of the month and make adjustment to the show format accordingly.
LET ME KNOW YOUR THOUGHTS ON GOOGLE+ HANGOUTS ON AIR for your Business and TV Show concepts?