My son made me pursue my passion over corporate work

Caroline Africh is a banker-cum-mumpreneur who is currently learning how to juggle work, life and a one year old!

Having spent the last 10 years building a career as a Project Manager in London, I decided to pursue passion over corporate after the birth of my son Henry in 2011. Hence, Attipas Australia was born.

These functional shoes ergonomically support toddlers’ first steps and thereafter (0-40 months), and will be available in Australia from September 2012 via


1. What was the biggest turning point in your business and what brought it on?

Finding an idea and believing in it.

I had been wanting to start my own business for 10 years but never really knew what to do. The minute I discovered my product, it was meant to be and I haven’t looked back.

2. What has been your biggest learning experience running your business?

The sheer demand of running a business. Despite a highly stres sful corporate job, I was always able to switch off after leaving the office. Running my own business, I am never able to switch off (not even during sleep!)

3. What’s the best advice you ever got for your business?

Believe in yourself and you will achieve anything. Until you really do, you are your own biggest obstacle.

4. What do you think is the biggest change that Business Owners will need to adapt to over the next 2 years?

Keeping up with thet power of social media. Social media is becoming an increasingly powerful tool that more traditional business models need to adopt and leverage.

5. What piece of technology or app can you not live without every day to make your business more efficient?

The iPhone, iPad, Facebook, Instagram, pinterest, twitter. Google Maps also comes in handy quite a bit!

6. What business strategies are you focusing on to grow your business over the next year?

I am launching a PR campaign targeting physical and digital mag azines, blogs, websites and social media.

I am also writing various articles for magazines about entrepreneurship and mumpreneurship (see an example at

I am also exhibiting at the Sydney Baby and Toddler Show in September.

7. One thing you want NSW Government to change to help small business grow?

Reduce taxes, increase incentives to support entrepreneurship, increase incentives to hire staff, more Small Business awards.

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My son made me pursue my passion over corporate work
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