NINE to FIVE Editor, Matt Young, will feature on the Pitch to Media Panel on 1st February, 2012
You have the opportunity to present your business press release and story to him live at Pitch to Media. A unique opportunity to showcase your business to the media and potentially get media coverage.
Meet Matt Young from NINE to FIVE.
At just 25, Matt Young has covered nearly every journalistic round possible before settling into his current role as Online Editor at NinetoFive.com.au. In between keeping Sydney up to date with the latest and greatest events, he’s also at the forefront of men’s fashion as DNA Magazine’s Fashion Correspondent. In between this, Matt attends and covers the cities latest and greatest launches for his blog, Champagne Diaries.
Matt worked with NinetoFive before the decision to cease publication in March 2011 and took the role of Online Editor after working as a Features Journalist on the title, but has been working for News Limited for the last four years.
What would a feature story in Nine to Five Magazine do for your Business?
Now you can pitch your business directly to Matt Young, Editor of Nine to Five Magazine, at Pitch to Media.
Learn from Matt Young years of experience on how you can get more media Coverage with Sydney’s leading magazine.
In a rare interview with Matt, he shares his best tips on how Sydney Small Businesses can get more media coverage from their press releases.
Q1: What makes you take notice of a good media release?
Relevance to my publications, the type of brands that are involved, and most importantly, a good subject heading! I won’t read a press release unless the subject heading tweaks my interest. I wish I had time to read every one, but unfortunately that’s not the case.
Q2: How would you like Small Businesses to write a press release?
Spelling and grammar are extremely important. I find the problem most small businesses suffer with is the fact that they are too plug heavy about themselves. While the business is obviously important, it’s more important for us to find out how the release benefits our readers, not the business. Lastly, the structure of a release is important. You have very little time to tweak our interest so the more cleaner and structured the copy, the better!
Q3: During your time as journalist, what is the best press pitch you have seen?
I’ve been delivered all kinds of wacky things with a press release in order to gain some attention, from a giant inflatable thong, to all kinds of foods, to a pair of $700 sunglasses! If you’re going to go down this route, make sure your press pack stands out. Cheap and tacky gets you nowhere.
Q4: What is your pet hate about people submitting press releases?
Make sure you have an understanding of the publication and contact that you’re sending your release to. The amount of times I’ve had people hounding me for editorial when they really have no idea about my demographic is ridiculous. It doesn’t help for contact building when the business shows no interest in getting to know your publication.
Q5: What’s your TOP 3 tips for small businesses looking to get media coverage for their business through your media outlet?
1: Build media contacts. You’re more likely to have editorial success if you build a good relationship with your contacts.
2: Be smart about the way you plug your business. The more advertorial it looks, the less reputable you become.
3: Make your release interesting and relevant. Give us something to talk about!
Q6: How can people follow you?
You can follow me on Twitter @ the_mattyoung
Or follow NinetoFive on Facebook
Meet and learn from Matt Young at Pitch to Media hosted by Press idols, tickets from $20
If you want Press Coverage in NINE to FIVE and other Media outlets, make sure you attend PITCH TO MEDIA
NINETOFIVE is a valuable source of online information for Sydneysiders who live, work, or play in Sydney’s
central business district. We arm Sydney’s professional women with information and advice on career, food,
shopping, travel, health, beauty and entertainment.
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