“Big Business, and banks, waste their money
on Networking Events”
Sydney’s LeadingNetworking Coach says Australia’s Big Business is waiting millions of dollars each year on networking due to poor middle management skills on smart networking.
It seems to be a common trend lately for big business, especially banks, to sponsor networking events, especially women only networking events, in the hope of rebuilding the lost relationships with small businesses and to gain a market share in the feminist movement.
Big business send off their team to attend these sponsored event to ensure they have representation and showcase their business as if they are interested in Small Business.
However the staff members from big business, and many other networkers, attend these events because they are either sent by management or just hoping that business will land on their lap.
You can’t expect to show up, shake hands and exchange business cards just to be sociable? If you want to get results from networking events they need to be motivated with a purpose and a reason for attending.
You need to have a game plan to network smartly.
Your reason for being at the event should be because you see networking
as a complete philosophy of doing business and part of your businesses
philosophy to building a business community, and because you see that helping
others is the best route to helping yourself.
Others I suggest you stop wasting my time and your own time!
Before sending out your staff members to any networking
event, you must first determine what you want them to accomplish at each
Question to ask your staff, or yourself:
- What’s your reason for attending the event?
- What is your objective when at the event?
- How can you empower someone’s business?
- Who do you want to meet at the event?
- How many contacts do you want to meet,
- and in what kind of businesses/Industry?
Don’t just think about meeting your ideal client, consider Joint ventures, partnerships and other opportunities.
Everyone you meet can be an asset to your business, while they might not be your ideal client, they will more than likely know someone who could be.
By having a clear idea of what you want to achieve you can approach each event with a defined reason and purpose. Sydney’s Networking Coach recommends that you share that purpose with people at the event, as people are more likely to refer and recommend you to ideal contact if they know who you want to meet.
If your team is not getting the results at networking events, I suggest you challenge them with a few goals for their next event.