work smarter, not harder

I’m a small business helping small to medium businesses with their marketing strategies and solutions.

Not sure what you define as successful but I feel like I’m doing well for a business that started only 16 months ago.

1. What was the biggest turning point in your business and what brought it on?

My biggest turning point in my business has only just recently happened and that was when I realised I needed to work on me to further develop my business. With the help of a coach I’ve now opened up so many doors.

2. What has been your biggest learning experience running your business?

My learning experience is that working solo takes an enormous amount of work as you are everything, admin, accounts, sales, marketing etc. But I would say my biggest learning experience is that you can ask for help and start outsourcing some areas of your business.

3. What’s the best advice you ever got for your business?

Best advice, just say yes to everything and work out the rest later. Oh, and “work smarter, not harder”.

4. What do you think is the biggest change that Business Owners will need to adapt to over the next 2 years?

The biggest change I thi nk many smaller business owners need to adapt are the importance of being on-line. Using various platforms such as Facebook, LinkedIn etc. It’s potential to grow your business are much larger than you think. These are small investments yielding high returns if used correctly.

5. What piece of technology or app can you not live without every day to make your business more efficient?

I couldn’t live without my iPhone. I can check email, Facebook etc all in the one place all whilst out and about. Everything is at my fingertips.

6. What business strategies are you focusing on to grow your business over the next year?

The business strategies I’m focussing on is to become the “go to” person for not only my industry but many others. I love to help people out, even if it is referring them to someone else. Also I want to build up my consulting side of the business and develop various seminars for business owners to get further knowledge on how to best market their business and what techniques they should implement to drive their business to the next level.

7. One thing you want NSW Government to change to help small business grow?

I don’t have too much to say about the NSW Government. It would be ideal if the NSW Government provided some concrete help for new start ups. There are services out there such as the Business Enterprise Centres but I don’t feel they provide all the answers. You usually need to dig around and find information in various placed.

I do however believe that we create our own success and if you have the drive and hunger to get what you want then you will. Regardless of any government back-up or handout.

Melita Valcich
Envious Solutions

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